The 31 Most Awesome Finance and FP&A Influencers for 2024

Start following these FP&A influencers and finance thought leaders today. 

The term “influencer” might conjure up an image of an Instagram teen, perfect lives, or the CEO of a large startup company. But some of today’s modern tastemakers instead talk about the perfect Excel financial model, business partnering, cash flows, modeling, forecasts, and mastering the month-end close. 

Cameron Janke, former VP of FP&A at HealthEquity, says discovering finance leaders who regularly post online boosted his career. 

He says: “It made me realize other people were having the same issues as me and were seeing the same things.” 

The best FP&A influencers understand the daily struggles, empathize with their audience, and provide practical advice and best practices.

To create this list, we used nominations and original reporting to find individuals with a track record of providing consistent value that appeals to finance professionals and a wider audience. 

So, without further ado, here are the top 31 FP&A influencers you need to follow if you work in finance and FP&A.

Aliyyah Abdullah

Based in Trinidad and Tobago, Aliyya began studying management, which she describes as “closer to psychology”. Her content niche is experiences working with SMEs and providing insights into supply chain value. 

Her experience has been built over the past 15 years in finance in the food and beverage industry, most recently at Universal Foods Limited. This is reflected in her posts. Being a leading finance expert in a country of 1.5 million people, Aliyya gets to perform a number of roles (including FP&A). 

Recent posts include an insight that “value creation doesn’t necessarily mean a reduction in cost—it can take the form of problem-solving, analyzing make, buy, or partner decisions, investing in technology and resources, and monitoring performance.”

Josh Aharonoff

Josh Aharonoff, CPA, has a passion for helping startups scale with finance and accounting support and is a breath of fresh air when it comes to his handy and imaginative cheat sheets posted on LinkedIn. 

Posts such as 10 Finance & Accounting interview questions (with answers) or 24 Startup KPIs regularly get around 10,0000 engagements per post. 

His deft touch comes from a background as a CPA and running his own outsourced finance and accounting company for nearly four years. This experience helps Josh communicate complex finance and accounting issues for startups in everyday language. 

You can follow Josh on LinkedIn, where he posts Finance & Accounting tips every day

Paul Barnhurst

Paul Barnhurst posts actionable tips and advice from his career and daily learnings about FP&A and his popular courses. These include budgeting, forecasting, financial planning, financial modeling, report building, and business partnering. 

Paul is a Finance Professional with 15+ years of finance and FP&A experience, having worked in several industries, including the US government, travel services, finance, automotive, Cyber Security, and e-commerce.

Nicolas Boucher

In the words of Josh Aharonoff (see above), Nicolas Boucher “is the OG when it comes to teaching things with stunning infographics. He also is a guru with ChatGPT for Finance.” 

His infographics cover the full range of finance topics in easy-to-digest cheat sheets. They regularly get thousands of reactions and are among the most popular posts on all of LinkedIn—never mind just in finance.

Mohamed ELRouby

The Middle East Africa and Global Commercial Finance Lead at Pharmanovia posts a weekly Next-Gen FP&A (XP&A) Series. 

These topics have included Transforming from Accounting to FP&A Business Partnering and the XP&A Revolution in planning. Check out 12 Strategy Tools Every Finance Professional Should Know for a taste of his content.

Brian Feroldi

More than 100,000 readers subscribe to Brian’s newsletter, which demystifies the stock market. His LinkedIn posts demonstrate his ability to explain previously stock market-sized concepts simply with beautiful and clear infographics and cheat sheets. 

Moreover, his two-week boot camp teaches balance sheets, income statements, and cash flow statements in plain English to everyone from rookies to financial analysts.

Christian Frantz Hansen

If you want the latest updates and news in finance and FP&A, Christian posts much of the latest research around finance trends, always with his own FPA spin. 

Christian has extensive experience with finance transformation and business process optimization in large, international businesses. He has worked with General Motors, Novo Nordisk, and Lego Group. Part of his rich experience in FP&A has been training and chronicling the learning journey for 500 Finance Business Partners at Maersk Line, the world’s largest container shipping company.

Soufyan Hamid

Soufyan provides storytelling masterclasses for anyone wanting to advance into C-suite positions. He provides answers to many of the presentation questions we were afraid to ask. 

Check out his LinkedIn for tips on dealing with difficult questions and deploying storytelling for your dashboards—he even covers the specifics of color-coordinating your PowerPoint.  

Soufyan also provides a weekly review of the five top FP&A LinkedIn posts so you never have to miss great FP&A content. He often shares content from many up-and-coming FP&A influencers we could not fit on this list.

Wassia Kamon

Wassia began her career in public accounting before transitioning to corporate accounting and FP&A, where she has held leadership roles. She has been overseeing both functions as the VP of Finance and Accounting for the past few years.

Her commitment to the finance profession is evident in her roles as a board member of the IMA Global Small Business Committee and as a member of the AICPA’s Women’s Initiatives Executive Committee and Future of Finance Leadership Advisory Group. 

Wassia is also a speaker and guest contributor. CPA Practice Advisor recognized her as a 40 Under 40 CPA Honoree. She has also been featured in The Wall Street Journal, Accounting Today, CFO Brew, and Strategic Finance Magazine.

On LinkedIn, her posts are practical and insightful, focused on “empowering the human side of finance.” Her most notable posts include “The Top 20 Finance and Accounting Certifications” and “Empowering Your Finance Team from Day One.”

Abdul Khaliq

Abdul’s experience runs the gamut of finance, including finance manager, accountant, controller, and, latterly, Fractional Controller and CFO at Mak-Alpha. 

His day job makes great fodder for his content, including best practices in developing internal controls, improving accounting practices, FP&A, and financial feasibility analysis. 

He posts among the most consistently engaging and scroll-stopping content on LinkedIn, including “8 Tips & 6 Skills for Advancing Your Career”, “The ERP System – Transactions to Reporting”, and “Financial Control Internal Controls”.

Michael King

Michael King, the founder of The CFO Accelerator, coaches hundreds of fractional CFOs and accountants in building “6 and 7-figure advisory firms”. King posts advice on the bustling fractional CFO scene at a time when demand for part-time finance chiefs working for several companies is higher than ever. 

In King’s words in the next decade, a small business having a fractional CFO will be just as common as bringing in a bookkeeper as hiring fractional CFOs becomes the “cost of doing business” at small and medium-sized enterprises. He also posts “The 5 Minute Fractional CFO Newsletter,” going out to over 2000 fractional CFOs.

Oana Labes

In 2022, Oana exploded onto LinkedIn and almost instantly became the leading finance and FP&A thought leader. Favikon, a listening and creator ranking platform, ranks Oana as the #1 corporate and finance voice on LinkedIn. 

More stunningly, Oana is ranked 11th among the most influential creators on the entire LinkedIn platform and the highest-ranked female in any niche. This feat is even more astonishing given the complex finance and accounting topics she posts each day. 

Easy to consume and often beautifully designed cheat sheets include ” 300 KPIs broken down by C-Suite role, “Accounting vs Finance Explained, EBITDA, and Cash Flow ratios, and a post on top free courses (2140 reposts and counting). 

Her keen understanding of how to explain complex finance in a clear and approachable way stems from a career as a serial entrepreneur and Chartered Professional Accountant. 

She had more than 17 years of commercial financing, business management and business advisory experience. Her LinkedIn posts are powerful, visually appealing nuggets with infographics and simple explanations.

Nathan Liao

Nathan Liao’s content has a unique value proposition: helping accounting and finance pros pass the CMA exam in 16 weeks and on their first attempt. To this end, 82,000+ accountants have downloaded his free CMA exam cheat sheet. 

The content is useful for anyone in finance- whether you are facing the mounting task of completing your CMA exam or not. Embracing the popular cheat sheet method, some of his most popular posts include 4 Inventory Methods -Advantages & Drawbacks, Revenue vs. Profit vs. Cash, and Controller to CFO: a 5-Year Plan.

Anders Liu-Lindberg

  • Followers on LinkedIn: 361.1k
  • Based: Copenhagen, Denmark

Anders is the co-founder of the Business Partnering Institute and the owner of the largest group dedicated to Finance Business Partnership on LinkedIn. Many people who didn’t know the ins and outs of FP&A eagerly anticipate his daily posts. 

This prolific content master (#financemaster) publishes his thoughts in two weekly newsletters, collectively attracting 140,000 subscribers. Anders also hosts the FinanceMaster podcast.

Christian Martinez

Christian Martinez, Kraft Heinz’s finance analytics manager, posts daily about the intersection of finance teams and how they can use practical skills in Python, finance, data analytics, and artificial intelligence.

Example posts include How to Get the Top Skills of the Future (as cited by the World Economic Forum) and Succeed in Analytical and Creative Thinking, AI, and Big Data.

Asif Masani

Asif shares his experience as an FP&A Manager on Coursera and his YouTube channel, where he posts explanatory videos about all the basics. 

Asif has passed 10k subscribers for his newsletter FP&A Professionals – and advises many other potential FP&A influencers to get involved in thought leadership. In his current role with Coursera, he’s responsible for planning, budgeting, and forecasting for India and APAC. 

Meanwhile, his LinkedIn channel is a treasure trove for FP&A entrepreneurs on how to nail your first interview to the Excel Bible – a must-read for any FP&A starting out or seeking to pick up some new ideas. He even shares current slang FP&A leaders use in their meetings and has revealed his Excel love story for posterity.

Larysa Melnychuk

As founder of FP&A Trends, Larysa has an FP&A Board in almost all major cities around the world. FP&A Trends is a powerhouse of inspiration from blogs, articles, webinars, and even a newsroom, while “FP&A CLUB,” a LinkedIn group, provides insights and quick answers to any questions you may have.

Many will know her from the slick webinars FP&A Trends produces on best practices, trends, and a diverse range of corporate financial advice on topics from Managing Profitability in Uncertain Times to the Future of Business Modeling.

Nevena Miskovic

Experienced financial analyst Nevena Miskovic aims in her LinkedIn posts to “help Finance Juniors to Upgrade Skills and Career in FP&A and Controlling” – however, even experienced finance pros can find value in her cheat sheets and guides. 

Her posts include “How To Ensure Accurate Financial Reporting”, “Variable Costs Vs Fixed Costs,” and “The Profit & Loss Account Cheat Sheet.”

Ben Murray

Ben Murray has been posting valuable content for longer than all the other finance influencers on this list and is known to his 40,000 dedicated subscribers as “The SaaS CFO”. 

On the number one website for SaaS finance, Ben provides blogs, research, courses, and templates based on more than 25 years of running finance teams. Ben is also hired by SaaS companies: from small, private technology firms to global multi-billion dollar public companies.

Syed Nadeem

Syed Nadeem is a top finance leader in Saudi Arabia and the Founder of FBPToday.com for finance enthusiasts seeking valuable insights. 

Nadeem draws on his experience, including being a member of the FP&A Advisory Council of the AFP, a Chartered Management Accountant, a Certified Financial Modeler, and a Certified Strategic CFO. 

His top posts include Key Performance Indicators (KPIs) in a Financial Model, Mastering Your Soft Skills, Break-Even Analysis: A Key Tool for Business Success, and his comprehensive handbook for FP&A.

Anna Oblakova

Russian-born Anna Oblakova has held FP&A roles for more than 15 years, primarily in the banking sector. 

As Head of  FP&A at Moscow-based Bank ZENIT, she transformed the function of financial planning and analysis (from nothing) to a business partnership model focused on creating value and leading a team of 10 to strategic excellence. 

Now based in France, the FP&A Manager of Sodastream produces posts that include common misconceptions about the field, improving your FP&A function or how not to fall into fear over your budget and annual reporting. 

She runs the website FPANDA club, which offers incredible resources, including her FP&A Maturity Model—a free tool that involves answering questions to rate your company’s FP&A game.

Chris Ortega

If you’re looking for someone who’s always authentic and honest, coupled with great finance resources and advice, Chris Ortega is a great follow. Chris’s posts acknowledge professional tips in the field and how to improve yourself as a leader. 

In addition to being an expert boxer, he is the CEO of Fresh FP&A, a full-service company that provides accounting, finance, and FP&A services. 

If you’ve been acquainted already, it’s probably because you’ve seen him as one of the speakers at the many different conferences he attends across the US about accounting and finance. 

Chris also advocates time and again the importance of inclusion and diversity in finance and FP&A.

Bojan Radojicic

Bojan, a former auditor and CFO, has distilled his finance expertise and incorporated it into his daily LinkedIn posts (and, of course, a finance course). 

Highlights of his varied LinkedIn posts include Finance Modeling End-to-End (A Cheat Sheet), Finance For Non-Finance People, And Extra Powerful Learning Through 16 Very Efficient YouTube Lessons In FP&A.

Ignacio Ramirez Moreno

Billing himself as a “finance nerd,” Ignacio Ramirez posts about investing, trading, research & financial markets, his favorite charts, and how to read a 10k. 

In one post, he says: “Posting here, getting your comments, sharing a laugh – it’s one of the highlights of my day.” 

Delivering on his nerdiness, one of his best posts for causing debate (110 comments) was 39 Finance Books You Need to Read, including The Handbook of Fixed Income Securities and Principles and Stocks for the Long Run.

Chris Reilly

Chris could really help you out with his pretty neat courses for financial modeling. His specialty is being able to get “into the weeds” of a project with his experience in corporate finance, consulting, and private equity. 

Chris has the ability to explain even the most painstaking lessons in finance in an easy-to-learn format including mastering the learning curve for stockpiling new finance skills. 

Chris has truly mastered the platform – mentioning in one post that “nearly all my new business this year is from LinkedIn.”

Carl Seidman

Carl runs his own financial advisory firm, advising Fortune 500 companies on FP&A, and provides daily lessons from the field. This includes, for instance, a post on the fact that the biggest mind shifts FP&A Teams should make are towards ”anticipation.“ 

Interesting fact: a gifted public speaker, Carl left behind a six-figure corporate consulting job at age 32 and decided to travel the world. 

This formed the basis of a “first retirement” phrase he coined, which formed the basis of a wildly popular TedX Talk (532,000 views and counting!) His biggest advice to FP&A professionals is to “do the reps” of public speaking to see “magic” and career advancement.

Adam Shilton

Over the past few years, Adam Shilton has helped hundreds of finance professionals make informed tech decisions that have brought them closer to their goals. 

Currently, Adam works as a Senior Business Advisory Consultant for Thinc and is the creator and host of the Tech for Finance podcast where he interviews leading figures in the tech and finance industries.

Adam’s LinkedIn channel is all about learning to work with AI in your finance team, including reviews of Microsoft Co-pilot and thought-provoking hooks such as “Finance – Did 80% of FP&A just get replaced?” “My FREE – 161-page – AI in Finance How-to Guide” and “Finance Activities You Can And Can’t Automate”.

Aleksandar Stojanović

Stojanovic is CEO of Fiscallion, a boutique advisory firm that provides strategic financial leadership in the tech, media, and e-commerce sectors. The firm provides a minefield of content. 

Highlights include The XLOOKUP vs. VLOOKUP, his FREE AI Finance & Accounting Cheat Sheet, and 10 Types of Financial Models You Need to Know.

Kathy Svetina 

Kathy is a Fractional CFO. A factional CFO is a finance leader who provides a range of financial expertise to startups and fast-growing companies that cannot yet justify a full-time CFO. 

However, what makes Kathy even more interesting is that she only serves women-owned businesses. This is part of her lifelong career goal of getting more women into executive roles. 

Her posts detail the challenges and opportunities working with companies that see $1M to $10M in annual sales and the FP&A challenges of companies facing “growing pains”. She provides insights and tips on FP&A in small businesses that are always must-reads.

Muhammad Zeeshan Taqi

Based in Dubai, Muhammad is an FP&A Consultant and Start-Up Expert whose posts cover analytics, finance transformation, and finance business partnering. His newsletter, Finance Transformation Times, goes out to 11,500 subscribers. 

Some of Muhammad’s most popular posts include Startup Metrics: Key Performance Indicators and Problem-Solving Mindsets for FP&A Professionals. Muhammad provides a fascinating insight into the finance ins and outs in Asia, the Middle East & Europe

Christian Wattig

Christian is best known for creating and running the top-rated “FP&A Bootcamp.” 

It teaches the essentials needed to start your career and you also get to hear from someone with over a decade of experience at companies including Procter & Gamble, Unilever, and Squarespace. 

There are no introductions or philosophical discussions – every minute is full of advice you can implement immediately. 

His posts include The Strategic Plan Explained, Basic FP&A versus Strategic FP&A, and The Power of a Weekly Forecasting Call.

Who did we miss? Get in touch with us to let us know which FP&A influencers you follow?